Lesson 3: Content Strategy That Works | Siera Bearchell Academy

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The Social Media Course: Get paid, make sales, gain clients with Instagram, TikTok and YouTube

COURSE INTRODUCTION

Welcome and Course Overview (10:12)
Understanding the Social Media Landscape (12:09)
Setting Your Income Goals (2:57)
Navigating This Course If You're NOT an Influencer/Content Creator (7:36)

MODULE 1: BUILDING A STRONG FOUNDATION

Lesson 1: Finding a Niche You Can Monetize (21:21)
Lesson 2: Crafting Your Brand Identity (8:33)
Lesson 3: Content Creation Basics (13:14)
Lesson 4: Growing Your Audience (13:32)

MODULE 2: HOW TO CREATE CONTENT

Lesson 1: The Equipment You Need (21:06)
Lesson 2: Storytelling and Why Engagement Will Make You Money $ (10:29)
Lesson 3: Social Media Strategy- Making the Most of ALL the Platforms (8:29)
Lesson 4: Instagram Reels vs TikTok "Do I need both?" (5:14)
Lesson 5: YouTube- The Importance of Long Form Video (19:29)

MODULE 3: ENGAGING WITH BRANDS

Lesson 1: Understanding Brand Partnerships (24:29)
Lesson 2: How to Create Your Media Kit (6:08)
Lesson 3: Pitching Yourself to Brands (21:23)
Lesson 4: "How much should I charge for my content??" (4:43)
Lesson 5: What to Charge for Brand Usage, Whitelisting, & Exclusivity (5:36)

MODULE 4: SOCIAL MEDIA FOR BUSINESS

Lesson 1: Becoming a Social Media Manager + Viral Content Strategies (17:58)
Lesson 2: UGC (User Generated Content) & How it Can Make You 6 Figures (3:33)

MODULE 5: HOW TO GO VIRAL

Lesson 1: How to Make Your Content Go Viral (4:57)
Lesson 2: "Does going viral generate MORE income?" (3:02)

MODULE 6: ADVANCED MONETIZATION STRATEGIES

Lesson 1: Diversifying Your Income (13:55)
Lesson 2: LTK & Earning $8 Million from Commissions (3:30)
Lesson 3: Long Term Partnerships & Maximizing Content Earnings Tips

MODULE 7: LTK

How to Apply for and Get Approved with LTK (12:45)

MODULE 7: SCALING YOUR BRAND

Lesson 1: Building a Team (4:58)
Lesson 2: Expanding Your Brand's Presence

TIKTOK 101- Part 1: the FUN of TikTok

Lesson 1: Why NOW is the Best Time to Start on TikTok (6:16)
Lesson 2: Setting Up for Success (Meet Algo- he is picky!) (14:14)

Part 2: How to Grow & Monetize

Lesson 3: Content Strategy That Works (8:39)
Lesson 4: Posting Secrets & Growth Hacks (7:34)
Lesson 6: Monetizing & Building Your Brand on TikTok (9:26)
Lesson 5: TikTok LIVE- Another Way to Monetize (for Canadians too!) (5:39)

Part 3: BONUS

Lesson 6: Bonus Toolkit and Templates
How you can make money from this workshop!

Lesson 3: Content Strategy That Works

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